Top 10 Most Valuable brands of 2015

How do the most valuable brands compare to each other. Using a bar chart I can show this information. I have chosen this particular chart as I have quite long data labels, so it is always  best to display the chart horizontal. There are four different types of industry in this list: technology, beverages, automotive and diversified. One thing that has become apparent is the technology industry ranking the highest, although this is not a surprise.


Do we spend too much time on our phones?

I came across an article about how long we spend on our phones. It was really interesting to see the statistics, and use this information to make a chart. The information in the charts below are from the “Mobile life” 2013 report from o2 and Samsung. Also this report is a couple of years old now, so it will be interesting to see how the statistics compare.

It is clear to see that as the technology gets better we spend more and more time on our phones. According to this report we spend more time on our phones every day than with our partners on average, and an average smartphone user will spend up to 2 hours a day using their phone.

From this report 2000 people were asked on average how long they spend on their phones each day and what they use it for. So I have made two charts to depict this. The first chart is on average how long they spend on their phones, depending on the activity.


Pie charts: comparing data visually

My last blog post, nicely ties in with this topic, just to reiterate the Internet is a crucial way for Startups to develop. So therefore this can have an actual impact on how successful a Startup can be.

A pie chart is good way to compare data in a way that is visually appealing and extremely easy to interpret. This is one of the most commonly used charts for these reasons. With the desire to be your own boss becoming more of popular concept, I thought it would be interesting to compare how popular startups globally are for this year so far.


Using a stacked chart to show how simple it is to display comparative data

A column chart stacked is a good easy way to compare two sets of data, by stacking the data it is clear to see the difference. As the capability for higher connection speeds increases each year, it is interesting to see globally how well certain countries are adapting.

The chart below shows a range of speeds.


Using variance to make your charts easier to read

A bar chart is quite often the quickest and easiest way of showing quantitative data.

If I wanted to plot how much I am spending in each area of my business it might look something like this:

On this chart I can see quite clearly how much I have spent on marketing and how much I have spent on operations. This kind of chart also makes it easy to compare spends but in reality there aren’t many times when I want to compare marketing and operations spends. What I really want to know is whether I’ve stuck to my budgets or whether I have an over or underspend.